Google My Business is a free tool for businesses and organizations to manage and control their online presence on the internet launched by Google in 2014. The tool helps to describe your business or organization briefly on Google My Business platform in such a way that whenever anyone from a nearby area searches your business or related business, your business immediately comes to the top of search engines.
For example: when I try to search nearby restaurants in a particular area, Google gives these results to the top of search results.
These results are called local search results or Local S.E.O. The conversion rate from local search results is much higher than other organic results.
Hence I suggest to all business owner to register their own business to Google My Business platform to increase the business leads, There are so many potential leads in this platform which ultimately become a regular customer of that particular business.
Why Google My Business is so useful
Now I will tell you the features and benefits of registering to Google My Business Platform:
1. Bring New customers with completely free Business Profile:
The platform gives completely free registration for any business. The interphase of the online profile looks like this. It appears whenever anyone from a nearby area searches your business name or related business.
As a result, a new business starts getting online exposure.
To register on Google My Business Click Here
2. Bringing past customers by sharing useful information:
We can share our business-related information regularly either as a post or offer. As a result, customers can be engaged with your business for long-term relations. Engaging customers in any business are very important to drive long term sales. It also allows finding business via Google Map.
3. Gives free website within a minute:
Google My business depends upon many factors such as the nearest distance, good reviews, pricing and the availability of the product. It depends upon how much information that you have provided to Google.
For example, if I search for nearby restaurants, it shows a number of results basis on distance, price, timing, and reviews.
Google My Business gives a free website to showcase your products, photos of business and contact details. Any business with a website on the online platform makes it more professional and informative. It helps in reaching more people and gaining trust
This is an amazing feature by Google to explore any business. You can list your business ranging from high profile business to even a panwala. Hence it is also called a local Search Engine. Because the results showed to the top are nearby results.
The tool allows you to edit, manage and delete all information as per your requirement. It also allows to reply to your customer through its application and responding to the customer’s reviews. For this, you have to register first to Google My Business platform.
To register, Go to the Google My business website using your email address, then fill the necessary options like Business category, Address, and Contact number. After that, you will be re-directed to the dashboard of Google My Business. The page looks like this:
Since I have already registered with a business, you can see the page looks like this. The left part of the panel contains all the control options like posts, insights, reviews, photos, etc.
You can edit, delete information at any time. At the top right you can see a box showing the number of times this business was shown to customers, the number of searches related to this business.
It also shows the map views means how many customers have tried to reach out to you through Google Map. It also gives you the overall data for the last 28 days.
You can also add your business logos and business photos to the photo panel. It makes your business more professional. You can also message your customer through Google My Business App which is only available on Mobile Application.
The thing which I liked most by Google My Business is that it gives me a website with .businesssite extension without charging anything. Basis on the information given during the registration, they give a static website.
So, even if you don’t have any business website because of money and you worry about your business growth, don’t worry. Google will help you to overcome this.
The business site is created by google which looks like this, though it is not a professional way to design a website.
Tips to optimize or improve Google My Business ranking:
Due to the Jio revolution in India, almost all business owner is aware of Google My Business platform, hence to survive in these competitive market, you have to follow some strategy to outranking others and reaching to the top of Google results. Personally I follow this role, you can follow this:
- While writing the title of the business, write the products or services that you dealt with. It will help Google crawlers to identify your business easily than others.
- Ask your all friends to share the review about your business from different locations, it will help in ranking. Reply to them back immediately within 1 or 2 days.
- complete the full profile with detail information of your business.
- Add Google maps so that the visitor can reach you easily.’
If you really want to grow your business, go for a professional website that contains all the important information, Lead generation form and contacts us form. If you don’t have any technical knowledge, Cool !!.. I will help you out to design any business website. Just comment below, I will reply back.
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