Digital Marketing is an online marketing technique to promote any service or products on online platforms like Google, Facebook or any digital platform. Since there are almost 4 billion internet users worldwide, hence marketing or promoting any products through online platform becomes easier. Digital Marketing is cost-effective compared to manual offline marketing.
Nowadays, every successful business promotes its services or products using the digital platform like Facebook, Youtube, and Google. For example: while we browse something on Facebook, we often come across a sponsored Add after two or three consecutive posts or while we open any video on Youtube, we find there is an Add which we must see for few second otherwise we can’t see the video. These add are sponsored by companies who want to promote their products or services. In return, Facebook or YouTube charges money which added is one of the main sources of their revenue,
If you want to grow your business online, you must shift your marketing into digital marketing as it has more power to bring the target audience into your business. For Example, We often see the add on Facebook which we earlier interacted with or while we add something on our cart in an e-commerce site, after few minutes we can see that related products are showing on our Facebook feed. That way, e-commerce companies target their customer using Digital Marketing.
Types of Digital Marketing:
- Search Engine Optimisation(S.E.O)
- Search Engine Marketing(S.E.M)
- Social Media Marketing(S.M.M)
- Email Marketing
Now we will discuss the types of Digital Marketing in details one by one
Search Engine Optimisation(S.E.O): Search Engine Optimisation or SEO is an Online Marketing Technique which allows you to rank a website to the first page of Search engines like Google or Yahoo. It is one of the most important factors in ranking any website.
Search Engine Marketing: In search Engine marketing, basically websites are promoted through paid advertising. For example: while we search something on Google, it gives some searches to the top all websites which are paid.
Social Media Marketing: Social Media becomes a source of instant information nowadays, as a result, people are more connected with social media compared to other media. This gives the advantage to promote any product to the mass media.
Email Marketing: Email Marketing is a kind of marketing to advertise a product where a message is sent to a group of people in a professional way. These emails are sent in such a way to a specific category of people who are directly or indirectly interested in that service or product.
Apart from these techniques, Google nowadays allows various tools like Google business app which allows listing your business on Google. The application allows controlling various information like customers review, customers messages on online. It is also called as Local SEO, Local SEO basically helps the users to find the most relevant results on depending on the customer’s review and reputation of the business. You can freely take this advantage to grow your business.
Also, Google has some specific tools like Keyword Planner, Google Webmaster tool and Google Analytics. It allows analyzing the business data and customers interests. Suppose, you want to know how many searches on google for a specific keyword, then you can use Google Keyword Planner tool. It helps in finding the right keyword for any businesses.
If you want to grow your businesses digitally, make sure that you have a dynamic dashing business website, If you don’t have any, then you can contact us at Techvibe Communication.